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BIZCHINA> Top Biz News
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Traffic jams good for one company
By Li Fangfang (China Daily)
Updated: 2009-09-07 08:06 Free software The software is initially being offered free to consumers and is downloadable at the company's new website. "We firmly believe that our traffic website and free downloadable software will rapidly promote our brand and further increase our market share among end users in our targeted geographic markets," Xia said. "We believe these product launches are well-timed given the recent growth in private vehicle usage in the key Chinese cities where we offer these services, as well as the unpredictability of travel times across these cities due to frequent traffic jams," the CEO said. "Over time, we plan to extend the coverage of our service to include public transportation systems such as buses and subways." China's automotive market has grown 20 percent each year in recent years. "By initially providing free real-time traffic information on our website and through our software for mobile phones, we expect to collect more accurate and direct user feedback and also accumulate operational experience," Xia said. As the subscriber base increases, China TransInfo plans to monetize its website and software through website advertising, software agreements with wireless telecom carriers, shared subscription revenues and other means, he said. "We plan to expand our urban coverage to more capital cities in China by the end of this year," Xia added. OnStar on board General Motors, the biggest foreign automaker in the China market, recently announced that its transportation information service subsidiary, Shanghai OnStar Telematics Co Ltd, has signed an agreement with China Telecom Corp to provide a range of wireless in-vehicle safety, security and information services across China. Shanghai OnStar will begin rolling out services in December in selected General Motors (GM) models.
"We expect to gradually expand our range of services in line with the growth of our partnership and the demands of local users," Huber said. China will be the first country outside of North America to offer OnStar. Japanese auto conglomerate Toyota is also promoting its Intelligent Transport Systems in the China market. Japanese automaker Nissan reported earlier this year that it will bring its auto navigation service system to China in the near future. (For more biz stories, please visit Industries)
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