Alibaba.com announced in Hong Kong Tuesday the launch of its new program Trade Show Partnership which allows trade show organizers to increase attendance and extend the reach of their events.

In its first phase, the program will allow show organizers to promote their shows to a highly targeted base of Alibaba.com members in relevant industries through direct mail, promotions and Alibaba.com's Trade Show Channel.

The program marks an industry turning point where, instead of regarding each other as competitors, trade show organizers and online marketplaces work together to grow both their businesses.

"The long-term vision is to work with trade show organizers to transform their shows from one-week events into 365-day exhibitions," said Alibaba.com's Vice President for International Marketing and Business Development Porter Erisman.

Alibaba.com Corporation is a leading e-commerce company, operating the world's largest online market places for both international and domestic China trade.

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