Widening its areas of influence

By Xu Lin | China Daily | Updated: 2019-12-31 07:58
Liu Huan draws a cartoon character of herself on a photo that she takes during her trip to Fiji. [PHOTO BY LIU HUAN/FOR CHINA DAILY]

"The travel influencers are the hipsters who showcase to our users what's cool and how to have the most fun while traveling, and each one has their own unique perspective and expertise, ranging from museums to the arts."

During the event, Qyer signed memorandums of understanding with the United States headquartered car rental company Hertz, Qatar National Tourism Council and Honor smartphones under Huawei Group to cooperate closely in delivering travel content created by the influencers.

The website regularly invites six influencers at a time, along with an editor and a photographer from the website, to visit a destination and enjoy an in-depth travel experience. The influencers will then post good quality travel content on Qyer, such as articles, photos and vlogs, and Qyer's staff will also produce an official travel column and video.

Cui says Qyer will continue to work with their partners to host more of these marketing campaigns with the influencers and the website will provide the top 50 travelers greater exposure to increase views of their content and achieve a better marketing effect.

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