Haier ranked in BrandZ top 100 most valuable brands

From the Global No 1 Home Appliance Brand to the Global Sole IoT Brand

The 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking was officially released at the New York Stock Exchange. The list featured 15 Chinese brands including Haier, marking the first time that the company appeared in the rankings. Additionally, Haier made it into a new category – the IoT ecosystem brand.

The BrandZ List of Most Valuable Brands is jointly released by the world's largest advertising group WPP and its subsidiary Kantar, a leading research, insight and data company. The list established a new category – the IoT ecosystem brand – for the first time, sending a new signal about brand strategy during the internet of things era. Haier was the first and the only brand listed in this category.

Since 2009, Haier has been listed in the Euromonitor International World's First-class Brands of Home Appliances for 10 consecutive years, the only brand in the ranking's history to receive this award 10 times in a row. Haier has developed from a catch-up stage to now surpass and lead, having transformed from a Global No 1 Home Appliance Brand to the Sole Global IoT Brand. Being recognized as the sole IoT ecosystem brand has brought Haier one great step closer toward its goal of creating the first world-class IoT model.

From Haier Appliance to Haier Smart Home

It is Haier's philosophy that a brand is defined by the user. Haier's brand definition is constantly evolving based on the iteration of best user experiences during each era.

According to estimates by experts, IoT is most likely to take off in the smart home sector. Haier's smart home customization, with its four unique features – consistency in high-end packages, interconnectedness in real scenarios, integrity in full-house solutions, and iteration in super brain – is the absolute leader. Haier's internet of food and internet of clothing are the leaders in defining international standards for IoT, paving the way for the full deployment of the IoT ecosystem in terms of technology and standards.