Haier ranked in BrandZ top 100 most valuable brands

COSMOPlat industrial network platform

The customization experience offered by Haier's IoT ecosystem is able to be continuously iterated, and absorb ecosystem partners to create the best user experiences. This is all thanks to Haier's in-house industrial network platform COSMOPlat.

To date, COSMOPlat has nurtured 15 emerging ecosystems, including the internet of clothing, agriculture, RV, building ceramics and machinery. The model has been replicated in 11 territories and 20 countries, building a greater ecosystem for worldwide customers, encompassing sectors such as clothing, food, accommodation, travel, health, well-being, medical and education.

Haier has been designated by the world's three major international standard organizations to lead the development of international standards for large-scale customization and other areas, positioning China's industrial network as a frontrunner today.

Management model for the ecosystem brand: Rendanheyi

Haier believes that IoT is essentially the internet of people. The main reason behind the Haier ecosystem brand's ability to cover traditional product brands and platform brands is that the Rendanheyi model is able to encompass the traditional management model.

The Rendanheyi model has been successfully applied across the US' General Electric Co home appliances, New Zealand's Fisher & Paykel, Japan's Sanyo, Italy's Candy and other international brands acquired by Haier, forming a greater ecosystem of international brands.

Being recognized as the world's only IoT ecosystem brand demonstrates the success of Haier's innovative Rendanheyi management model, and also brings new requirements to this model: namely, how to make sure the Rendanheyi model is aligned even more closely with the times and the general public during the IoT era, and how to support more enterprises to create their ecosystem brands.