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Mushroom announces latest strategy

By Zhang Jie | | Updated: 2019-05-22 16:42
Zhu Lei, co-founder of Mushroom, speaks at the firm's news conference held in Beijing, on May 21, 2019. [Photo provided to]

Mushroom, an IoV, or Internet of Vehicles firm, announced its latest solution utilizing "AI cloud, operating system, smart terminal and sensor" technologies to provide customized service to drivers, on Wednesday.

The firm said its self-developed AI cloud has the capacity to connect massive devices and process gigantic amounts of data, and also can realize scenario building, real-time analysis and intelligent decision making rapidly, as well as provide opening access services to partners to co-build service ecologies.

The customized car operating system can run in ARM, X86 and other hardware architectures to have a rich, multi-mode interaction ability that can fully adapt to more than 1,000 mainstream car models, according to the firm.

Moreover, its solution provides users high-end driving experiences involving advanced driver assistance systems and driver monitoring systems, said the firm.

"Making cars smarter by technologies is our original intention, which enables the car, just like a human, 'perceive' and 'think' abilities to realize the connection between the car and the person, the environment and the service", said Zhu Lei, co-founder of Mushroom.

Mushroom was founded in November of 2017 and completed its A-round funding worth 829.25 million yuan ($120 million) in February.

Thanks to dynamic mobile communication systems that communicate between vehicles and public networks, IoV technology enables information sharing on vehicles, roads and their surroundings, effectively helping guide and supervise vehicles, and providing abundant multimedia and mobile internet application services.

According to consultancy Accenture, China's IoV market will reach $216.2 billion by 2025, accounting for 25 percent of the global market.

The China Society of Automotive Engineers predicted that sales of new cars connected to the internet will reach 80 percent by 2025 and 100 percent by 2030, respectively, and total market size will exceed one trillion yuan.

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