Global EditionASIA 中文双语Français
Home / Lifestyle / People

Going against the flow

China Daily Asia | Updated: 2019-04-26 09:30
Chardonnay Leaf, a work created by Vik Muniz as part of his Ruinart collaboration. [Photo provided to China Daily]

Champagne house Ruinart's creative collaboration with Brazilian artist Vik Muniz

When champagne house Ruinart gave São Paulo-born artist Vik Muniz carte blanche to conjure his own creative vision of the venerable maison of bubbles, Muniz went straight to its foundations: the earth, the vineyards and the roots of the vines themselves – from which Frédéric Panaïotis, Ruinart's cellar master, also takes inspiration for his craft. "I take it as a great positive that you can find this project a little bit edgy," says Ruinart's president, Frédéric Dufour. "One of the objects was to bring some modernity to the brand."

Ruinart is the dark horse of the champagne world – and yet a leading light. For a start, it's the first established champagne house in the world. Forget what you thought you knew about Dom Pérignon divining bubbles in a cellar; Ruinart is 290 years old this year. "We are nearly 300 years old," says Dufour. "So you need to shake the brand a little sometimes, but only insofar as it tells something that is important to the ongoing evolution of the story to us."

1 2 3 4 Next   >>|
Most Popular
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349