How a Palace Museum calendar became red-hot

The calendar opens up with a picture featuring the Chrysanthemum Pattern Teapot made during the reign of Emperor Qianlong of the Qing Dynasty (1644-1911). A chrysanthemum style decorates the teapot's mouth and lid, harmonizing with the brilliant pattern in the body of the teapot. The picture emphases both realism and artistic concepts, demonstrating magnificence and fortune.

Sales of the first print for the 2019 calendar has already reached 700,000 copies. Online sales, which began in August, have exceeded 10,000 copies per month, based on data from leading e-commerce platforms.