Shanxiao brand of State Grid Shandong powers development

State Grid Shandong Electric Power Co's Shanxiao brand, rooted in the maxim "Do not neglect a good deed simply because it is small", has promoted small acts of kindness since its inception in Zibo in 2002. Over 24 years, this philosophy has evolved into a comprehensive action framework integrated across strategies, processes, and operations, aiming to bring tangible benefits to communities and foster sustainable development.

State Grid Shandong Electric Power Co (State Grid Shandong) has undertaken a series of key initiatives under the Shanxiao brand to drive sustainable development and improve quality of life across the province.

Through the "power takes the lead" initiative, the company has actively engaged with key projects, ensuring early power connections and streamlining the electricity business environment. By reducing connection costs for enterprises and enhancing customer satisfaction, the company has positioned itself as a proactive partner in economic growth.

The "power warms 10,000 households" initiative focuses on ensuring reliable electricity supply, achieving a 99.985 percent supply reliability rate. The company has developed 399 Power Rainbow Stations to provide amenities for outdoor workers, facilitated the renovation of individual meters in older communities, and supported green travel through the introduction of over 4,500 charging stations, ensuring light and warmth in everyday lives.

Under the "clean breeze and warm sunshine" initiative, the company is accelerating green energy development by simplifying processes for renewable energy integration. By 2025, it is set to facilitate over 130 million kilowatts of new energy capacity, further advancing the province’s transition to sustainable energy sources.

The "power lights up the countryside" initiative aims to support rural revitalization by undertaking thousands of rural electrification projects and establishing service stations. These efforts have contributed to creating livable and modernized villages, setting an example of progress for the rural power sector.

Shanxiao's volunteer programs extend its impact further, with stories of employees transforming lives through their acts of care. Initiatives like the “Fu Zhen Loving Mothers” team and first secretaries improving impoverished villages exemplify the brand's influence across Shandong. To date, Shanxiao has supported over 200,000 vulnerable individuals and benefited more than one million people.

Shanxiao has grown from a regional initiative into a province-wide movement, exemplifying the company's commitment to "powering a better life, empowering a beautiful China".