China Mobile revives international 'CMobile' brand, unveiling a bold blueprint for global expansion

At the main forum of the 2025 China Mobile Global Partners Conference held in Guangzhou on Oct 11, He Biao, general manager of China Mobile, together with representatives of the company's global partners, jointly announced China Mobile's International Brand Refresh and Ecosystem Alliance. This dual unveiling of brand refresh and ecosystem alliance marks a significant milestone in China Mobile's internationalization journey, underscoring the company's commitment to embracing global partners with greater openness and collaboration.

[Photo provided to chinadaily.com.cn]

China Mobile's revamped international brand, CMobile, interprets the 4C framework, grounded in the company's global strategic initiatives: Customer (Customer Centricity) represents a customer-centric approach aimed at enhancing end-to-end service quality and achieving integrated large-scale service collaboration; Cooperation (Open Cooperation) refers to the establishment of sustainable and trustworthy multilateral cooperations, positioning China Mobile as a reliable digital partner for global customers; Creation (Innovative Foundation) emphasizes the continuous promotion of technological innovation and transformation, enabling rapid responses to market demand in terms of product capabilities, technology, and ecosystem collaboration, empowering various industries with leading digital capabilities; Connection (Intelligent Global Connection) focuses on accelerating the development of new information infrastructure, such as cables resources, IDC, and POPs, to create a globally ubiquitous and integrated intelligent connection.

Since 2006, China Mobile has steadily expanded its global footprint, establishing 40 business locations, 310T of international transmission capacity, and 360 overseas Points of Presence (POPs), with data center resources spanning 284 cities worldwide. Guided by its "Cable Resources, PoPs, and IDCs" strategy, China Mobile provides a full range of international telecommunications services to enterprises, carriers, and mobile customers around the globe.

China Mobile has co-developed several global cooperation platforms with international partners: The "Hand-in-Hand Program" boasts 29 global members, covering over 3 billion mobile subscribers; the "iSTAR Program" connects 500 partners to support Chinese enterprises in digital globalization; the GTI International Innovation Platform has expanded to 147 members and 242 partners, fostering cross-border collaboration in 5G, 6G, and AI.

To better serve global customers and deepen cooperation, China Mobile launched the International Ecosystem Alliance, an open collaboration framework that unites partners across the digital value chain. The alliance aims to forge a global digital collaboration network that fosters mutual growth, shared prosperity, and collective progress, uniting in partnership to usher in an era of ecosystem co-development.

The launch of the revamped CMobile brand and the International Ecosystem Alliance marks a major contribution by China Mobile to the development of a global digital civilization — a "Chinese Solution" for the interconnected era. Looking ahead, China Mobile will continue to internationalize its brand, serving as an information connector, value enabler, and ecosystem co-builder to seamlessly link China's leading digital technology with global opportunities.