A Dezhou horse breeder's path to transformation

[Video provided to chinadaily.com.cn]

Zhang Wenjie, the Party branch secretary of Beipanzhuang village in Wangfenglou town, Pingyuan county, Dezhou, has been dedicated to horse breeding for over 30 years. Recognizing the shifting market trends, he gradually ventured into the horse-riding industry after 2010, expanding his business scope along the way.

Over the years, Zhang has established connections with clients from provinces such as Heilongjiang, Henan, Anhui, and Hebei, who purchase horses that Zhang has carefully trained to meet their specific needs.

Zhang firmly believes that the horse-riding industry offers far greater opportunities than he could find by seeking employment elsewhere. He has found immense satisfaction in transforming his passion into a successful business, achieving his first significant financial breakthrough.

Zhang's story exemplifies the rewards of embracing change and pursuing one's passions. His dedication to horsemanship and his ability to adapt to meet market demand have propelled him to success, both personally and professionally. (Edited by Yang Yingxue)