Shandong companies secure successive international orders

Enterprises in Weihai city, East China's Shandong province, are leveraging the AliExpress platform to expand their reach into international markets. 

In the warehouse of Weihai Chunlu Outdoor Products Co Ltd, packaged fishing rods, reels, and other fishing gear are neatly arranged. These items are poised to be distributed to the official overseas warehouse of the AliExpress platform before embarking on their journey to various destinations worldwide, including South Korea and Germany.

The port of Weihai is bustling with cargo transportation. [Photo by Ren Xianhui/for chinadaily.com.cn]

"With the comprehensive support of the AliExpress, we only need to focus on supplying goods while the platform handles product marketing. Now, customers in South Korea and Europe can receive our products within a week of placing their orders," said Niu Ben, brand manager of the company.

According to Niu, the company put all its products on the global AliExpress cross-border e-commerce platform four years ago. Since then, it has consistently received orders from over 200 countries and regions, including France, Germany, Poland, and Russia, leading to a 300 percent increase in sales compared to previous figures.

During the June 18 (known as "618") online shopping carnival, feedback from Chunlu's cross-border store indicates strong demand for the new SE series long-range casting rods in the international market. Thanks to the full-service management by AliExpress, product visibility is increasing, promising significant sales for the company.

According to recent data, the largest export warehouse of Cainiao Group in Weihai, in collaboration with AliExpress, processes over 60,000 cross-border e-commerce orders daily.

"In recent years, our partnership with the AliExpress platform has seen constant upgrades. AliExpress has utilized the high-speed logistics channel developed in Weihai to introduce a 'global five-day delivery' international express service in South Korea, significantly boosting our market presence there," said one official from the city's business bureau.

Looking forward, the city plans to maximize the benefits of cross-border e-commerce channels and policies, collaborating with platforms and service agencies to help businesses expand their cross-border e-commerce operations across multiple platforms and markets, driving continuous growth in the city's foreign trade sector. (Edited by Zhang Ying)