Weihai's fishing tackle industry makes waves in overseas markets

Weihai, known as "the capital of fishing tackle in China" and a key production hub for domestically manufactured biomimetic baits, has seen a surge in innovative developments in recent years. This progress has resulted in the exporting of products to international markets.

After final processing is finished, each lead imitation lure is sorted, packaged, and prepared for shipment to the UK. [Photo by Guo Jinhuan & Qu Lei for chinadaily.com.cn]

Weihai Weiyue Sports Goods Co Ltd, a leading company in the production of biomimetic baits in Weihai, primarily focuses on exporting its products. Their range is currently available in over 20 countries globally.

Sun Ride, the company's general manager, highlighted the significant investments made annually in design and development. Through active participation in trade fairs and market research expeditions, they constantly enhance the simulation, appearance, and overall quality of their baits. Designers meticulously study fish species, utilizing both visual observation and electronic tools to create highly realistic soft baits.

The rise in online engagement has transformed fishing from a niche pursuit to a mainstream recreational activity, opening up new avenues for the fishing tackle industry. Sun emphasized the company's commitment to innovation, including the launch of a new brand, specializing in fishhooks to complement the company's bait. Leveraging new media platforms for brand promotion, the company aim to boost visibility and expand its market reach while staying true to its core principles. (Edited by He Yuge)