E-commerce live streaming boosts sales of garlic sprouts

More than 20 influencers gathered in Lanling county - located in Linyi city in East China's Shandong province - to hold a unique live-streaming event featuring fresh garlic sprouts on May 8.

One standout stream host, Eryueban, from the short video community Kuaishou, proudly showcased Lanling's garlic sprouts, expressing his pride as a native of the region. During the live stream, he passionately introduced the planting process, distinctive flavor, and health benefits of Lanling garlic sprouts to viewers, attracting a significant following and driving sales.

"The purpose of this agricultural live-streaming activity was to promote the Lanling garlic sprouts brand, expand sales channels, and enhance the product's popularity," said Huang Demeng, vice-president of the business promotion council of Lanling commerce bureau.

Lanling, one of China's most famous garlic-producing areas, has a long history of garlic cultivation. This county is expected to produce 362 million catties (a catty is a Chinese measure equal to 500 grams) of garlic sprouts by 2024, with a planting area of 315,000 mu (21,000 hectares). Lanling garlic sprouts, known for their fragrant, crispy, sweet, spicy, and long-lasting qualities, are well-received in the market.

Looking ahead, Lanling county will continue to strengthen online promotional channels like e-commerce live streaming, improve the supply chain for characteristic agricultural products, bolster local brands, and support farmers in increasing their income and achieving greater prosperity. (Edited by Du Xiaping)

Hosts pose for a photo to mark the live-streaming agricultural aid event. [Photo by Kong Weike for chinadaily.com.cn]