Partnering with CHINAFIT to create fitness spectacle

The 2024 CHINAFIT Ningjin Fitness Expo took place in the Ningjin county of Dezhou city in East China's Shandong province from March 23 to 24.

This marked the first time the CHINAFIT, one of China's top three fitness equipment industry exhibitions, was held in a county-level city, having previously only been hosted in first-tier cities.

The exhibition, spanning an area of 3,000 square meters, brought together close to 30 major brands, which showcased nearly 300 annual products. It was said that 37 institutions signed purchasing contracts during the exhibition, amounting to a transaction volume of 410 million yuan ($56.89 million).

Ningjin boasts over 2,500 fitness equipment manufacturing enterprises, forming a complete industry supply chain encompassing everything from the research and development to manufacturing, marketing and after-sales service. Sales of commercial fitness equipment in the city account for over 70 percent of the domestic market share and are exported to more than 170 countries and regions. In the first quarter of 2024, the total industrial output value of the fitness equipment industry in Ningjin reached 4 billion yuan, a year-on-year increase of 17 percent.

"We will take this exhibition as an opportunity to vigorously develop new quality productive forces," said Gao Shanyu, secretary of Ningjin county. (Edited by Du Xiaping)