Brazilian firms explore Shandong's fitness equipment sector

A delegation from Brazilian listed company Multilaser Industrial Group recently visited Ningjin county – in Dezhou city, located in East China's Shandong province – to seek cooperation opportunities in the fitness equipment industry.

The delegation included its industrial director Lelius De Lucca Braga, chief product engineer Mauri Avila and Zhang Ran, the general manager of the China office. They were invited by DHZ Fitness Equipment Co Ltd, a leading fitness equipment manufacturer based in Ningjin.

During the visit, the delegation toured DHZ's showroom, where they examined various fitness equipment products and learned about the development history and industrial advantages of Ningjin's fitness equipment industry. They also exchanged views on fitness skills and sports culture with the local representatives.

Ningjin county is a well-known fitness equipment production hub in China, with more than 2,500 enterprises and a complete industrial supply chain.

To promote the high-quality development of the fitness equipment industry, the county is keeping up with the latest in digital economy trends and is rolling out smart and digital transformation at its enterprises.

The Brazilian company's representatives praised Ningjin's fitness equipment industry for its high concentration of resources, excellent quality and product innovation. (Edited by Fan Yuanyuan)