Propelling rural revitalization in Shandong's district

Weicheng district in Weifang, Shandong province has streamlined a dynamic approach to achieve rural revitalization. 

The establishment of the Xinlun Fruit and Vegetable Planting Cooperative and the Red Star Farm has realized a transformative model that connects the local Party branch, the cooperative and the enterprise. This move utilizes the organization capability of the Party branch while encouraging participation from villagers.

Staff promotes agricultural products through livestreaming sales. [Photo by Zhou Xin for chinadaily.com.cn]

The district focuses on fostering modern agriculture and organizing communities for green, efficient practices. Initiative leaders root themselves in rural areas, injecting professional acumen.

Staff works in the greenhouse. [Photo by Zhou Xin for chinadaily.com.cn]

Collaborating with enterprises ensures the cooperative's sustainable development, which is supported by policies, talent, and funds at the same time. This unique endeavor transforms resources into assets, funds into shares, and farmers into shareholders, so as to propel rural prosperity in the end. (Edited by Hu Haoshu)