Tea industry paves prosperous path to wealth

[Video by Zhang Minmin and Liu Yu provided to chinadaily.com.cn]

Editor's note: Shandong province in East China has cultivated a range of well-known brands across several sectors – including manufacturing, tourism, culture, agriculture and food. Its Friendly Shandong, Remarkable Shandong brand strategy has increasingly become a key engine for driving the region's high-quality growth. China Daily is publishing a series of stories to display top brands, specialties and handicrafts in Shandong. 

Taoyuan district of Zhucheng city, Shandong province, currently has almost 10,000 mu (666 hectares) of tea plantation and over 20 tea growing zones. 

Thanks to Zhucheng's favorable natural conditions, farmers here can grow tea of exceptional quality, and this has made the city the major tea production base with the highest latitude in China. 

Zhucheng tea, which is renowned for its rich taste and strong fragrance, has won the hearts of many consumers. As such, the tea industry is gradually becoming one of Zhucheng's most distinctive industries. 

Zhucheng city has in recent years seen the formation of tea unions that have taken measures to improve the quality of tea leaves and branding efforts. These efforts have in turn help Zhucheng tea to be sold in international markets as well. (Edited by Huang Junyao)