Shandong garners global attention for traditional willow handicrafts

Tianzhuang town in Juye county of East China's Shandong province has become a focal point on the global stage, thanks to its thriving willow craft industry.

Leveraging its abundant local willow resources, this industry not only preserves traditional craftsmanship but also embodies a rich cultural heritage that dates back centuries.

A workshop in Juye county, Shandong. [Photo by Xiao Shouxiang for chinadaily.com.cn]

Shandong Juye Guohua Art&Crafts Co Ltd is at the forefront of this remarkable industry, and it has earned international acclaim for its pursuit of excellence across the entire value chain.

From sourcing the finest willow branches to weaving intricate designs, the company executes every step with precision. This results in high-quality finished products that captivate onlookers.

The allure of Tianzhuang town's willow handicrafts extends beyond their aesthetic appeal. This flourishing industry has opened new avenues for economic growth, thus providing local farmers with additional income opportunities.

Moreover, the industry has also extended its influence to the surrounding areas, attracting a new generation of craftsmen and expanding production scale. (Edited by Jin Yongxue)