Shandong group shines at Macao trade, investment fair

Editor's note: Shandong province in East China has cultivated a range of well-known brands across several sectors including manufacturing, tourism, culture, agriculture and food. The "Friendly Shandong, Remarkable Shandong" brand strategy has increasingly become a key engine for driving the province's high-quality growth. China Daily is publishing a series of stories to display various renowned brands, specialties and handicrafts in Shandong.

Linyi Wonderful Freeze-Dried Food Co Ltd, a subsidiary of the Wonderful Food group – located in the Hedong district of Linyi city in East China's Shandong province – emerged as a top exhibitor at the 28th Macao International Trade and Investment Fair held on Oct 17-20.

The company said the event marked a turning point for its presence in the Macao market. It's strategy has been to employ a wide-ranging approach – including exhibitions, conferences, forums, specialized matchmaking sessions and promotional exchange meeting – to attract business.

At the fair it showed a diverse range of air-dried and freeze-dried fruit and vegetables. They're said to set an industry benchmark, representing the company's efforts to utilize smart factories, intelligent production and advanced logistics.

Trays of freeze-dried lemons await shipment at Linyi Wonderful Freeze-Dried Food Co Ltd. [Photo by Zhong Jiping for chinadaily.com.cn]

Currently, the company is working on an ambitious plan to boost its annual processing capacity with a plant that will produce 15,000 tons of freeze-dried products. Once complete, it's expected to be the country's largest freeze-dried product production base, with a projected annual output worth more than 2 billion yuan ($276.13 million).

The venture has been recognized as a major project at both the provincial and city levels, with a substantial total investment of 630 million yuan.

Spanning 208 mu (13.87 hectares), the plant encompasses critical components such as a research and development center, testing center, an intelligent warehouse and other support facilities. (Edited by Zhou Yunlai)