Fruit markets grow in Heze district

Editor's note: Shandong province in East China has cultivated a range of well-known brands across several sectors – including manufacturing, tourism, culture, agriculture and food. Its Friendly Shandong, Remarkable Shandong brand strategy has increasingly become a key engine for driving the region's high-quality growth. China Daily is publishing a series of stories to display top brands, specialties and handicrafts in Shandong.

The winter peach market is booming in the Dingtao district of Heze city – located in East China's Shandong province.

At an orchard in Dingtao district, farmers pick, pack and deliver ripe peaches across the country. [Photo by Ma Jin for chinadaily.com.cn]

With daily shipments of over 200 boxes to cities like Shenzhen and Shanghai, it's clear that Dingtao district is reaping the benefits of its strategic fruit planting.

In another part of the district, in the village of Shizhai, farmer Li Huai'an is known for his grape planting. The carefully cultivated grapes have gained popularity due to their high quality and delicious taste.

By using organic fertilizers and constructing a cold storage facility, Li ensures a stable supply and has extended the sales period during the Spring Festival.

Looking ahead, Li has plans to further improve management practices and explore new sales channels, both online and offline. The goal is to expand market reach and increase the success of the fruit business. (Edited by Jin Yongxue)