Agricultural town boosted by e-commerce sales

Jindouying township – located in Yanggu county, in East China's Shandong province – has successfully integrated its e-commerce and rural vitalization, boosting farmers' incomes and promoting the local economy.

Yanggu locals promote their agricultural products via livestreaming. [Photo by Wu Qi for chinadaily.com.cn]

Using e-commerce incubation centers and livestreaming sales, the town has successfully marketed and sold its agricultural products, including its popular Yanshu or sweet potatoes, fresh ginger and handmade noodles.

Wang Shouhuan, Party secretary of Wangshawo village in the township, is one of the livestreaming promoters.

By employing both online and offline marketing methods, the township has managed to increase the incomes of local farmers and bring healthy and high-quality agricultural products to consumer tables.

In recent years, Jindouying has capitalized on its local resources and integrated e-commerce with its rural vitalization efforts.

This innovative approach has not only benefited the local community through increased income generation but has also sparked a new engine for e-commerce, accelerating the pace of rural vitalization in the town. (Edited by Jin Yongxue)