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Aiming to go global

By Sun Yuanqing (chinadaily.com.cn) Updated: 2016-07-21 16:18 Comments

Aiming to go global

Models present creations by Grace Chen. [Photo provided to China Daily]

Meanwhile, Chen is considering developing a line that targets young, urban professionals aged between 25 and 40.

This semi-couture line will use computer technology to customize outfits based on a customer's measurements.

It will likely be launched online at a much lower price point, but will be in line with the classic style of the main couture line, she says.

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