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Aiming to go global

By Sun Yuanqing (chinadaily.com.cn) Updated: 2016-07-21 16:18 Comments

Aiming to go global

Models are pictured backstage. [Photo provided to China Daily]

The show saw more than 40 gowns presented by professional models, socialites and aristocrats, a runway tradition for the Grace Chen brand.

The cast included a Russian royal, Princess Olga Romanoff, and philanthropist Ella Mountbatten.

Backed by an investment from private equity firm Cheng Wei Capital, Chen is now eyeing a bigger audience globally.

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