Advertising industry plan eyes 10% annual growth

China has issued a development plan for the advertising industry during the 15th Five-Year Plan period (2026-30), setting an average annual growth target of around 10 percent for the sector.

Over the period, advertising is expected to play a stronger role in supporting industrial upgrading, boosting consumption and advancing the globalization of Chinese brands.

The plan, jointly released by the State Administration for Market Regulation and six other authorities, aims to achieve sustained improvement in the quality of advertising businesses, greater investment in research, development and creativity, and significantly enhanced digital and intelligent capabilities.

The plan also outlines coordinated development among large, medium-sized and small advertising companies, deeper collaboration across the industrial chain, and new progress in regional coordination.

It calls for a marked improvement in the quality of advertising works and further refinement of advertising laws and regulations.