Gen Z "New Farmers" fuel rural revitalization

Many view farming as tough and outdated, but creative Gen Z new farmers revitalize rural areas.
Anhui's post-00s Wang He built a farm IP and themed greenhouses to sell strawberries nationwide online with policy aid.
Hubei's Hu Mengfan gained fame with farm-made outfits, training youths and raising local households' yearly earnings via live sales.
High costs for IP and cold chains persist, yet local policies support young farmers. They link urban and rural markets, making farming a thriving new industry.