Pop Mart dessert store opens in Singapore

Pop Mart is continuing to expand beyond collectibles with the Southeast Asian launch of a dessert store, Pop Bakery. The first overseas flagship store at Weave Mall, Resorts World Sentosa, Singapore, opens on Thursday.

The new store combines Pop Mart's signature collectible figures with food and beverage offerings, allowing customers to purchase character-inspired pastries while participating in blind box-style collectible activities. The Singapore launch is Pop Mart's second standalone bakery, following the opening of its first Pop Bakery store at Aranya seaside resort in Qinhuangdao, China's Hebei province, in June.

The Singapore opening is part of Pop Mart's strategy to expand its offline consumer ecosystem in Southeast Asia, where the company has been growing its retail presence through character-themed stores, pop-up experiences and immersive brand activations.

The move comes as Pop Mart continues to diversify beyond its core blind box business. In recent years, the company has explored sales in categories including games, jewelry and home-related products.