Samsung UX designer rethinks how AI works on smartphones

Wu also applied this same user-centric methodology to lead the experience optimization for Samsung's system-level Search platform, redesigning its core interaction flows to create a more intuitive and efficient information-access experience for Galaxy users.

Outside Samsung, Wu continues exploring new AI interaction models through independent projects, consistently applying his philosophy of reducing cognitive overload to broader social contexts. One of his recent works, Pipgro — an AI-powered planning tool designed to help ADHD users complete daily planning with lower emotional pressure — received recognition at the A' Design Award & Competition, one of the world's most competitive international design competitions.

His design portfolio has also received numerous other prestigious international recognitions, including the Red Dot Design Award, MUSE Design Awards, French Design Awards, and London Design Awards.

For Wu, the future of AI is not about adding more features, but about making technology feel simpler and more human.