Samsung UX designer rethinks how AI works on smartphones

As industry surveys show that nearly 90 percent of smartphone users now engage with mobile AI daily, a critical bottleneck has emerged — most brands are scrambling to deploy surface-level features rather than integrating them into a unified, system-level ecosystem.

Recognizing that Chinese users demanded more sophisticated, multi-modal task execution directly within their mobile workflows, Wu spearheaded a distinct, localized path. He engineered the architecture of Samsung China's proprietary AI Agent System that unified multiple AI agents across the Galaxy ecosystem and standardized how users enter AI services, receive AI-generated results, and complete cross-app tasks.

Wu said the biggest challenge in mobile AI is reducing users' cognitive burden.

"Users should not need to understand prompts or complicated settings," he said. "AI should adapt to human behavior, not the other way around."

According to global market consultancy Canalys, localized AI services and customized services are becoming increasingly important in China's highly competitive smartphone market.

Wu capitalized on these fast-evolving user habits when he led the localization redesign of Samsung's Now Brief feature for the Chinese market.

He independently redesigned the platform's localized interaction flows and service scenarios for the Chinese market, introducing more than 20 localized AI services. The feature provides personalized recommendations and services based on users' schedules, locations, and daily behavior.