Jing'an district leads Shanghai's debut economy

To enhance the debut economy, Jing'an launched upgraded measures, including innovation and talent aggregation, optimizing industry chains, and renewing consumption scenarios to amplify the debut economy's leading effect.

Local brands are thriving with Jing'an's influence. On March 21, Wu Yifei, founder of the London-based sustainable fashion brand WEVE2050, premiered its new collection in Zhangyuan, emphasizing its role in showcasing China's ESG leadership.

"With the innovative model of 'Shanghai premiere, London presentation', we hope to show the world the pioneering strength of Chinese local brands in the ESG field through the window of Zhangyuan."