China Daily launches platform to promote drive

China Daily officially launched an international communication platform on Saturday in Shanghai to further promote the "Shopping in China" initiative.

Facilitated by the Ministry of Commerce, the platform adopts an integrated communication matrix of "one newspaper, one website, three social media accounts", to further boost the initiative among overseas readers.

The English-language website will highlight must-buy Chinese products, distinctive neighborhoods, time-honored brands, culinary specialties and cultural landmarks.

Social media accounts on Facebook, X and TikTok are designed to share compelling stories about China's consumer market with international audiences through visually engaging content.

The platform will strengthen policy interpretation, particularly on topics of keen interest to overseas audiences, such as visa-free transit and tax refunds for departing travelers.

China Daily will organize a range of activities, including dialogues between Chinese and foreign CEOs, on-site "Shopping in China" tours, and various local resource promotion events.

Zhong Nan and Li Xiang