Culture high on agenda at Sanya tourism summit
Sanya's luxury hotel clusters, upgraded duty-free shopping policies and the health and wellness model of the Boao Lecheng International Medical Tourism Pilot Zone are key to this strategy, he said. He emphasized that integrating ecological protection and indigenous Li and Miao cultural elements into high-end travel experiences is critical for Hainan to build a distinctive competitive edge.
Hannah Pearson, director of Pear Anderson, suggested cities treat cultural experiences as being invaluable as physical attractions by mapping assets and designing authentic offerings with local communities. She emphasized that providing access and meaning through immersive activities and personal storytelling elevates the travel experience beyond traditional luxury.
