Culture high on agenda at Sanya tourism summit
By CHEN BOWEN |
chinadaily.com.cn |
Updated: 2025-11-19 20:01
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He added that this approach reflects three strategic shifts for Sanya's tourism sector: moving from displaying resources to creating shared values; from one-way promotion to two-way dialogue on sustainable solutions; and from standardized offerings to personalized, "clue-based" experiential itineraries.
In his opening address, Fan Weizheng, vice-mayor of Sanya, highlighted the city's core philosophy of "symbiosis between nature and culture". He mentioned efforts to improve tourist services, strengthen ecological protection and revitalize cultural heritage, aiming to provide quality experiences for its more than 34 million annual visitors while establishing a global benchmark for tropical coastal tourism.
