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China's exhibitors at e-commerce expo in Jakarta generate promising prospects

By LEONARDUS JEGHO in Jakarta | chinadaily.com.cn | Updated: 2025-11-04 19:04
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An exhibitor interacts with visitors at the China International E-Commerce Industry Expo 2025 in Jakarta on Oct 29. LEONARDUS JEGHO / FOR CHINA DAILY

Muliadi Jeo, a member of The Entrepreneur Society and director of icube that supports Indonesian retailers to do business online, said e-commerce has become the "backbone" of business transactions in the day-to-day life of people in China.

"In this expo, we learn what the Chinese exhibitors have and bring them here, and we can develop them here in our country," Muliadi said on the sidelines of the opening ceremony.

Indonesia's big population, the large number of its young generation, and China being known as one of the most innovative in the world also resonated in the gathering.

Joe Zhou, managing director of RX Huabo, a gifts and home fair organizer in China that joined CCPIT to hold Jakarta's CIEIE, said they would like to come back to Indonesia often and that promoting partnerships between Chinese and Indonesian enterprises are their long-term plan.

"And I think this is the big future for Indonesia … we would like to share and win together," Joe said.

May Chen, sales manager of Suzhou Pinnacle Electronic Co based in Jiangsu, China, said Indonesia is the most potential market for Chinese products in Southeast Asia, given its large population and the big number of its young people. She said she is hopeful that communication between China and Indonesia will become more and more closely.

In another corner of the exhibition hall, Emit Law, a sales manager at Transway Industrial Company Limited, was found settling transaction for home appliances with a group of visitors.

Emit said he is optimistic that markets still can be alive despite worries about the currently increasing economic turbulence.

"It is good to see the Chinese government and the Indonesian government build good relationship. And we, the people, do people-to-people business," he said.

The writer is a freelance journalist for China Daily.

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