German brands bet on Shanghai with inaugural 'Discover Germany' market

"Shanghai is for many decades, the heart and the center for German business here in China," said Maximilian Butek, executive director of the German Chamber of Commerce in China – East China. "The government in Shanghai is really trying hard to boost consumption, to create more confidence, to trigger investments, incentives, etc."

The event enjoys strong support from the German Consulate General in Shanghai, the Shanghai Foreign Investment Development Board, and the Huangpu District Commission of Commerce, highlighting its role as a vital bridge for Sino-German economic and cultural exchange.