FAW-Audi charges ahead with German engineering, Chinese tech
Regarding intelligent driving technology, Li admitted that Audi's earlier systems did not fully meet local expectations, prompting the company to quickly partner with China's top solutions providers.
A survey from the China Association of Automobile Manufacturers shows that intelligent driver assistance systems have become a core focus for luxury NEV consumers.
"Through deep partnerships with Chinese technology leaders such as Huawei, we have rapidly closed this gap. The result is a vehicle that combines Audi's century-old engineering precision with China's cutting-edge smart technology," said Li.
Li also confirmed plans to expand Huawei Qiankun ADS across the model range, including the upcoming all-new Audi Q5L and A6L.
When asked about Audi's competitive edge in the new era, Li replied, "If you compare us to other traditional luxury brands, we have Huawei. Compared to startups, we are still Audi. I think that is our advantage."
