When trailers lead the way

Breaking the fourth wall

At the HKFA Exhibition Hall, viewers are surrounded by a number of digital screens, playing the trailers on a loop. The display boards offer plot summaries of the films the trailers are from as well as insights into the art of making a trailer, with QR codes linking to English translations.

Taken together, the visuals and text chart a course through the film genres that have entertained Hong Kong audiences over the years, from musicals (Butterfly and Red Pear Blossom, 1959), to martial arts actioners (The Big Boss, 1971) to dramas with a distinctly local flavor (Love in a Fallen City, 1984) to comedies (Kung Fu Hustle, 2004).