When trailers lead the way

They are designed to draw you into theaters but film trailers could turn out to be works of art in their own right, displaying as much creativity and even commercial savvy as feature films.

The thing is, while films stick in the collective consciousness and can be brought back to life through screenings time and time again, film trailers more often than not are lost to history once they have served their purpose.

The Hong Kong Film Archive (HKFA)-hosted Coming to a Theatre Near You - Gems of Hong Kong Film Trailers exhibition shines a light on a sadly neglected area of the city's famed film industry.