Romancing the store

Guri Liu, chief designer with the Hong Kong brand King Fook Jewellery, agrees that over the last few years, "customers have become more conservative when purchasing luxury items, preferring jewelry made with stones and metal with a resale value".

However, the 2024 annual report published by the Chow Tai Fook Group — a Hong Kong-based legacy brand like King Fook Jewellery, and hence sustained by a steadfastly loyal bunch of customers — reveals that the group's Chinese zodiac-themed products, especially gold jewelry with dragon motifs, have been "well received by the market".

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