Romancing the store
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Qeelin — a Hong Kong brand founded by Dennis Chan and Guillaume Brochard and with a presence in multiple cities around the world — specializes in adapting traditional Chinese material and motifs into designs targeted at a young demographic — 20-to-35-year-olds. For instance, the pieces of jadeite — an all-time classic gemstone, perennially favored by Chinese wearers — in the bamboo necklace that's part of the brand's Miracle Garden collection are chiseled into fine, cylindrical shapes, as opposed to the heavy feel of traditional jade jewelry.