Auntie Basketball Tournament goes viral

By YANGJUN in Guizhou | chinadaily.com.cn | Updated: 2024-02-21 17:13
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Awards for the female players and judges who participated in the Auntie Basketball Tournament. [Photo provided to chinadaily.com.cn]

The final match of the Auntie Basketball Tournament in Xijiang Qianhu Miao village in Leishan county, Guizhou province, went viral on Saturday. Auntie refers to married women in the Miao language.

The event attracted tens of thousands of tourists and was live-streamed on various platforms, including CCTV. The match received 1.32 billion views across multiple platforms as of Saturday. The Auntie Basketball Tournament had 5.3 million views on Douyin's city rankings for two consecutive days, data from these platforms showed.

The tournament showcased the spirit of confidence, beauty, and positivity of women. It has injected new vitality into the local sports, culture, and tourism development.

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