Shanghai launches new campaign to attract tourists

By Zhou Wenting in Shanghai | | Updated: 2023-12-12 16:26
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Expats and officials kick off the campaign themed "Visit Shanghai" to boost inbound tourism. [Photo provided to]

The Shanghai Municipal Administration of Culture and Tourism on Monday released a promotional video and a calendar containing all the major cultural, tourism, and sports festivals that will be held in the city in 2024.

The video and the calendar are part of the city's new tourism promotion campaign that seeks to lure visitors from around the world.

In the promotional video titled "Meet in Shanghai", seven expats from Germany, France, Italy, Spain, and Malaysia share about their lives in the city.

"Shanghai is one of the most attractive cities in China as it has a long East-meets-West history, which makes it easy for expats to start with Shanghai as a gateway to China," said Yereth Albert Jansen, an expert consultant at the United Nations World Tourism Organization, who has lived in China for 14 years.

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