Merz Aesthetics introduces new brand to China

Merz Aesthetics, a German family-owned leading manufacturer of medical aesthetics treatments, launched its high-end hyaluronic acid dermal filler, BELOTERO VOLUME in China in Shanghai on Nov 8.With the introduction of BELOTERO VOLUME, the company aims to reshape the medical aesthetics industry with its strength and cutting-edge technology, while offering professional services to help individuals achieve their natural beauty goals.

The launch event, themed "Effortless Beauty, Confidence to Be", brought together hundreds of aesthetics clinic owners, health care professionals, medical cosmetology professionals and media representatives from China.

Top experts from both Germany and China in the field of medical aesthetics were also invited to witness the intriguing intersection of Eastern and Western aesthetics, and to explore the innovation of medical aesthetics technology and the beauty of diversity.

The event showcased the infinite possibilities of beauty between cutting-edge technology, craftsmanship and Merz Aesthetics' long history in medical aesthetics.

Merz Aesthetics is one of the major business entities under the German family-owned company, the Merz Group, which was founded in 1908.With a history of more than 110 years, it is one of the global leaders in the medical aesthetics industry, with commercial presence in 90 territories worldwide.

Merz Aesthetics is known for its globally acclaimed product portfolio spanning injectables and energy-based devices.

It continues to lead the way in scientific innovation across all product lines. The company also constantly explores the forefront of technology in each product line and has achieved continuous high growth and great success in the Asia-Pacific region. It has attached great importance to the promising Chinese market specifically. "The Chinese market is of paramount importance to Merz Aesthetics. We hope to introduce more products into Chinese market in the future, and the needs of Chinese beauty seekers are our constant focus," said Lawrence Siow, president of Merz Aesthetics of Asia-Pacific.

"China is really an untapped opportunity to us. The penetration rate is still low. Although we may not be an early bird to the Chinese domestic market, we view this as an advantage. Being a latecomer allows us to bring the latest and best products to the marketplace," he added.

Back in 2022, Merz Aesthetics introduced the premium hyaluronic acid dermal filler brand BELOTERO and its first product BELOTERO BALANCE LIDOCAINE on the Chinese mainland for the management of moderate nasolabial folds. And this year, BELOTERO VOLUME LIDOCAINE just obtained registration approval from the National Medical Products Administration.

The BELOTERO series of products are manufactured using the innovative Dynamic Cross-Linking Technology ("DCLT") giving rise to a Cohesive Polydensified Matrix ("CPM"), designed for optimal tissue integration. They can be used individually or in combination, depending on the skin's structural and functional needs.

Merz Aesthetics' Chief Scientific Officer Samantha Kerr shared the unique features of CPM technology at the event: "CPM technology refers to a patented technology that creates multiple areas of differing densities within a hyaluronic acid gel. This technology allows the gel to have both high-density areas and low-density areas, resulting in enhanced tissue integration and cohesivity. The BELOTERO range offers products with customized rheological properties that are suited to based on different anatomical layers and the structural and functional needs of the skin, enabling healthcare professionals to provide personalized aesthetic solutions."

Experts at the conference discussed and explored Merz Aesthetics' innovative and cutting-edge hyaluronic acid technology. They explained the CPM patented cross-linking technology from various professional perspectives on how technology can shape personalized and authentic beauty. They also highlighted the unique characteristics of BELOTERO VOLUME, helping Chinese medical aesthetics professionals achieve more.

The climax of the event was the launch of BELOTERO VOLUME, when the Asia-Pacific management team of Merz Aesthetics and top experts from China and abroad took to the stage together to witness the official entry of BELOTERO VOLUME into the Chinese mainland market.

Merz Aesthetics aims to empower individuals to achieve their true and confident selves with the beauty beyond appearances. According to Siow, what sets the brand apart from its competitors is the commitment to a common goal to help people look better, feel better and live better.

"We are in the business of delivering confidence. We want to move people away from the social expectations of what beauty is and redefine it," he explains.

The company conducted street interviews with individuals from different regions and occupations with the theme "Hi CITY BEAUTY", where they expressed their shared desire for beauty that originates from within. From the Confidence To Be Research conducted by Merz Aesthetics Asia-Pacific in 2022, it found out that consumers on the Chinese mainland hold a great deal of importance on physical appearance.

Consumers recognize that physical appearance is multi-faceted, which usually comes with focusing on both inner and outer beauty. Looking confident, healthy and natural is more strongly associated with physical beauty than looking attractive or looking young.

As healthcare professionals in aesthetic medicine, they stressed the importance of understanding the true motives and intentions of individuals seeking beauty and adjusting their expectations accordingly.

The goal is to address their appearance anxieties and present their most authentic selves, embracing a confident life. Merz Aesthetics advocates for people to achieve their confidence and true selves.

At the end of the event, Benny Li, general manager of Merz Aesthetics China, expressed his expectations and wishes for the brand. He mentioned that, as an international leader in aesthetic medicine, Merz Aesthetics is driven by innovation, with strong support for customers and clinically proven products including hyaluronic acid dermal filler brand BELOTERO. He looks forward to BELOTERO VOLUME offering safe outcomes and natural beauty through its innovative technology.