Live: Launch ceremony of the 2024 'Happy Chinese New Year' mascot
The "Happy Chinese New Year" program encompasses a series of cultural activities organized worldwide by the Ministry of Culture and Tourism of China during the Chinese New Year. Commencing in 2023, an annual tradition has been established where a mascot, embodying the Chinese zodiac animal of that specific year, is unveiled for the event.
The launch ceremony for the 2024 "Happy Chinese New Year" mascot is scheduled to take place in Beijing on October 7. During this event, heads of the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism, along with the China International Culture Association, extend invitations to distinguished guests from relevant fields. Together, they unveil and shed light on the upcoming year's mascot, narrating the captivating tale behind this symbolic figure.
