Beijing highlighted as brand destination

2023 Ibrandi Festival, titled "Brand Power", has attracted 150 company leaders and more than 2,000 brands. Several high-level forums were held during the event.

Lu Minfang, CEO of China's dairy giant Mengniu, said consumers need a brand to bring a sense of value. Value identification is an important connection between consumers and brands, which can help a brand to get through different business cycles.

He also stressed people pay attention to not only the products of a brand, but also the value the brand advocates.

Zeng Qiao, founder and CEO of IBrandi, said they have built the platform to help more Chinese brands reach the overseas market.