Beijing highlighted as brand destination

Beijing has introduced a total of 3,177 "first stores" — a brand's first brick-and-mortar outlet — so far, ranking first in China, making the capital the most preferred destination for international brands, a senior official said.

"Since 2021, Beijing has been making every effort to promote the construction of an international consumption center," said Guo Wenjie, deputy director of Beijing Municipal Bureau of Commerce, at the opening ceremony of the 2023 Ibrandi Festival held on Wednesday and Thursday.

He said in the last two years, Beijing has continued to upgrade the investment and business environment and improve consumers' experience with the supply of high-quality brands.