Food company inks sponsorship with women's national football team

Baixiang Food, one of the country's major producers of instant noodles, has signed a deal with the China women's football team to be the team's official partner.

The company is impressed by the team's spirit of perseverance and its unswerving strive for success, said Yao Zhongliang, chairman of Baixiang Food, adding the team could also be a model for Chinese enterprises.

The company will also set up a fund to fuel the development of the team, especially in the training of juvenile players, to fulfill its obligation to corporate social responsibility.