Cultivating a more vibrant market for platinum jewelry: Challenges and opportunities

In a recent PGI research study, consumers who have been exposed to platinum jewelry communication are 5 times more likely to have bought than consumers who have not been exposed. This was mainly attributed to PGI's close collaboration with industry partners, including attractive branded collections, online social media seeding, prominent offline displays, sales recommendations and in-store activations.

It is clear that PGI is taking a proactive approach to address the challenges facing the jewelry industry and is committed to innovating and collaborating to achieve success. By focusing on capturing young consumers, establishing branded collections, and creating a seamless omnichannel experience, PGI is positioning itself as a premier innovator in the platinum jewelry market. As the industry continues to evolve, PGI's innovative approach will be critical to its long-term success.