All set for the table

The Greater Bay Area is leading the nation in the pre-cooked food business as more enterprises enter the market amid changing lifestyles caused by the pandemic. Zhou Mo reports from Shenzhen.

By Zhou Mo | HK EDITION | Updated: 2022-11-18 13:22
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A Freshippo deliveryman collects pre-cooked food for customers in Shenzhen. (PHOTO PROVIDED TO CHINA DAILY)

COVID-19 has turned the pre-cooked food industry in the Guangdong-Hong Kong-Macao Greater Bay Area into a booming business as local governments and enterprises jump on the bandwagon.

The market is fueled by a more efficient industry chain, as well as people's rapidly changing lifestyles amid the nearly three-year-long pandemic.

In March, the Guangdong government initiated the country's first provincial-level policy to speed up high-quality development of the pre-cooked food sector. Ten measures are to be taken to achieve the goal, including creating a joint research-and-development platform, as well as a regulatory system for food safety and quality; expanding the industrial cluster; nurturing talent; exploring international markets; and providing enterprises with financial support.

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