All set for the table
The Greater Bay Area is leading the nation in the pre-cooked food business as more enterprises enter the market amid changing lifestyles caused by the pandemic. Zhou Mo reports from Shenzhen.
Several Guangdong cities in the 11-city Greater Bay Area have also launched similar policies and steps since early this year.
Zhuhai unveiled its blueprint for beefing up the industry last month, with the aim of generating 30 billion yuan ($4.2 billion) in output value by 2025. The city plans to invest 7.4 billion yuan to build an 84-hectare industrial park. The park will have five function areas covering financial services, research and development, production and processing, cold-chain logistics and cultural experience as part of efforts to establish a comprehensive industrial system.
Jiangmen issued 12 measures in March, with the local government mulling the setting up of a research institute for the pre-prepared food business. By applying advanced production technologies and building up databases, the institute will conduct a comprehensive study of the industry and help foster the transformation of technological achievements.
In Shenzhen, the market supervision and regulation bureau has completed research in the pre-cooked food sector and is drafting "Shenzhen standards" for pre-made dishes.
"In terms of government support, the scale of enterprises and the level of completeness of the industry chain, the Greater Bay Area is leading in the nation's evolving pre-prepared food industry," says Zhang Tianbing, lead partner of Deloitte's Asia-Pacific consumer products and retail sector.
